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    The right tools, thoughtfully chosen.

    A curated selection of platforms, languages, and services for modern web analytics.

    Analytics Platforms

    Robin Signals

    Featured

    Privacy-first web analytics with cookieless tracking, real-time dashboards, behavioural segments, Python & R integration, and brand mention monitoring. Built for analysts who want depth without compromising user privacy.

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    Google Analytics 4

    Google's event-based analytics platform. Powerful when paired with BigQuery for raw data access, but requires cookie consent in most jurisdictions.

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    Plausible Analytics

    Lightweight, open-source, privacy-focused analytics. Great for content sites that need simple, GDPR-compliant traffic metrics without the overhead.

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    Matomo

    Self-hosted or cloud analytics offering full data ownership. Strong for organisations with strict data residency requirements.

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    Google Analytics Data API

    Featured

    Programmatic access to GA4 reporting data. Essential for automated reporting pipelines, but understand its limitations versus BigQuery raw exports.

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    Firebase Analytics

    Featured

    Google's app analytics platform, increasingly intertwined with GA4. Critical for organisations with both web and native app properties.

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    Data Warehousing & Processing

    Google BigQuery

    Serverless data warehouse ideal for querying massive analytics datasets. Pair with GA4 raw exports or Robin Signals for granular user behaviour analysis at scale.

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    Google Cloud Dataflow

    Managed stream and batch data processing. Perfect for building real-time analytics pipelines from event data.

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    dbt (Data Build Tool)

    Transform raw analytics data into clean, tested, documented models. Essential for any serious analytics data stack.

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    Analysis & Visualisation

    Python (pandas, scipy, scikit-learn)

    The swiss army knife for behavioural analysis. From cohort analysis to predictive modelling, Python handles it all. Robin Signals offers direct Python notebook integration.

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    R (tidyverse, ggplot2, shiny)

    Unmatched for statistical analysis and beautiful visualisations. R's tidyverse ecosystem makes exploratory data analysis a joy. Robin Signals supports R analytics natively.

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    Looker Studio

    Free dashboarding tool that connects natively to BigQuery. Great for sharing interactive reports with stakeholders who prefer visual summaries.

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    Privacy & Compliance

    Cookiebot / CookieYes

    Consent management platforms for GDPR/ePrivacy compliance. Essential if your analytics stack relies on cookies.

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    Server-Side GTM

    Featured

    Move tag processing server-side for better privacy control, improved data quality, and reduced client-side bloat. The architecture that bypasses ITP and ad blockers.

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    Research Tools

    Vitki Runor

    Featured

    Vitki is Viktor Kvant's open-source research platform for runestones: 3D groove analysis of scans, the full Rundata corpus, orthographic stylometry, statistics in R and evidence-weighted carver attribution. Free to use at vitkirunor.se.

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